Sam Price Case Study

“Knackly has been a game changer to help us proactively help our clients. We now have time to reach out before our clients think they need to call.”

FIRM STATS:

Customer:

Price Law Firm, APC

Most Firms Choose the Wrong Automation Platform — Here’s Why

The problem isn’t features or price. It’s a misunderstanding of how automation tools break once documents get real.

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Headquarters:

Redlands, California USA

Head Count:

< 10 Employees

Practice Areas:

Probate and Estate Planning

The Customer

Price Law Firm, APC is an estate planning and probate firm in Redlands, California, founded by Attorney Sam Price.

Their Challenge

Price Law’s, document production had become a hidden bottleneck.

Documents were sometimes created from prior client files and updated manually, which increased the risk of wrong names, inconsistent language, and other mistakes slipping through. Even with careful review, those errors made the firm look unprofessional and created avoidable friction in the client experience.

At the same time, the team felt stuck in reactive mode. They wanted to proactively reach out to clients and provide better service before clients felt the need to call, but there was never enough time. Too much staff and attorney effort was being spent managing document details instead of building relationships and moving the practice forward.

The Analysis

Like many firms, Price Law had already tried common ways of solving the problem.

One option was maintaining multiple Word templates for different situations. That helped reduce some copy-and-paste mistakes, but it still required staff to choose the right template, keep each version updated, and make sure the language stayed consistent across documents. Over time, that process became difficult to manage, and boilerplate language often varied when it should have remained the same.

Another approach was adding more proofreading and review steps. While that helped catch many issues, it also meant more non-billable time spent checking documents instead of doing higher-value work. The result was a process that was safer, but still inefficient.

The real problem was not just document accuracy. It was the amount of time and energy the firm had to spend compensating for a manual system.

The Solution

Knackly gave the firm a more reliable, automated way to create the right documents every time.

Instead of relying on staff to select from multiple versions and manually carry information across a set of documents, Knackly’s automation automatically chooses the correct documents and applies the right logic behind the scenes. That means fewer errors, more consistency, and a smoother workflow for the entire team.

With documents no longer acting as a bottleneck, the firm has more time to focus on serving clients instead of fixing preventable issues.

Documents No Longer the Bottleneck

Knackly has been a game changer for Price Law firm. By reducing document errors and removing the burden of manual template selection, the team has been able to shift from reactive work to proactive client service.

They now have more time to reach out to clients before clients think they need to call, creating a better experience and a stronger practice.